Manchester United in sponsorship handle Bwin

16 August 2012

Manchester United has signed a three-year sponsorship bet9ja's welcome offer with sports wagering business Bwin for an undisclosed quantity, making it the club's "official online gaming and betting partner".

Bwin is the t-shirt sponsor of Real Madrid and a partner to Bayern Munich.

Recently, United floated its shares on the yohaig code US stock market, raising $233m (₤ 150m), less than initially hoped.

The flotation values the yohaig code club at more than $2.3 bn, making it among the greatest sports clubs in the world.

Last month, the club signed a shirt sponsorship deal with US automobile brand Chevrolet which will start in the 2014-15 season.

Manchester United now has 28 different sponsors, external, with Aon the club's primary t-shirt sponsor.

'Great chance'

"As Europe's leading online sports wagering operator, football is essential to our long-lasting success, making up approximately half of our overall sports betting profits of 261m euros ($320m; ₤ 204m) in 2011," said Norbert Teufelberger, co-chief executive of Bwin's moms and dad business, Bwin.party.

"Man Utd has 569 million followers outside of Europe, offering us with a great opportunity to provide collectively developed and innovative items in countries that do not yet permit real money online sports wagering," he said.

Manchester United has actually been controlled since 2005 by the Glazer family, the billionaire US sports investors who also own the Tampa Bay Buccaneers American football franchise.

About half of the $233m that the club raised from its flotation will go to paying off the club's financial obligations, with the rest going to the Glazers.

Shares in the club shut down at $13.77 in New York, closing below their flotation price of $14 for the very first time.

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